As the news coverage of COVID-19’s devastating impact on Wuhan, China increased, it wasn’t until March that it turned everybody’s world upside down. For the pleasure products industry, the pandemic’s impact was suddenly felt when the American attendees of Shots’ trade event in Ibiza had to quickly get home before the borders closed.
In 2016, Satisfyer hit the U.S. marketplace with a bang. A mass product giveaway kicked off the reign of Satisfyer — and that was only the beginning of a branding campaign that has established the company as an industry heavyweight that will not be ignored.
Satisfyer debuted earlier this year and set out to make a name for itself by giving away thousands of product samples. According to Satisfyer vice president of sales Jerome Bensimon, the mass product giveaway is intended to educate people about the “new pressure wave toys category” and showcase the features of the Satisfyer.
