Australian lingerie brand Honey Birdette doubled its global sales on Valentine's Day compared to last year, according to company CEO Kim Kidd.
Honey Birdette has released its first basics collection, Nakeds, now available online and in the brand's boutiques in the U.S., U.K. and Australia.
Playboy’s parent company has agreed to purchase lingerie designer Honey Birdette for a reported $333 million.