In celebration of the 10th anniversary of "Fifty Shades of Grey," Lovehoney has launched an art competition with "Grey" author E L James herself serving on the judging panel.
Lovehoney has extended its agreement with author E L James to give the U.K.-based sex toy manufacturer exclusive worldwide rights to produce Fifty Shades of Grey branded pleasure products through 2018.
Although Lovehoney has been working closely with “Fifty Shades of Grey” author E L James for their collaborative Official Pleasure Collection for some time now, the company says it was a surprise when the pop culture icon stopped by Lovehoney's headquarters last week.
