Biker Lube is a water-based lubricant launched last year that is designed to appeal to the biker lifestyle. The company offers a product line that reflects a tongue-inc-heek attitude regarding the dangerous stereotypes associated with bikers: cigarette-themed lube packaging, a prison-rape inspired flog handle with a phallic shape dubbed the Prison Head Handle, a billy club-shaped handle with a name that alludes to police brutality (the Bad Cop Handle), and another flog handle inspired by brass knuckles (the Knuckle Head). “It’s not for the faint heart or people who don’t appreciate the attitude,” acknowledges Dave Hagan, founder of Biker Lube. “It also brings the edge in the bedroom as well.”
