Shocker Enterprises CEO Thomas Beveridge hired TrafficDude.com on board to handle all the advertising on RateMyShocker. Coupled with this redesign is the move to rid the site of any illegal or inappropriate content.
"We want people to be shocked and maybe a little sickened when they come to the site, but I don't want the shocker to be that someone ends up in court or jail," Beveridge said.
TrafficDude.com also was hired to handle advertising for the Heatseek web browser this week.
The new site features a sleek black and hot pink color scheme and is powered by a new content manager that offers support for video-sharing, member profiles and other social networking bells and whistles.
Next week, the company plans to launch a homemade content providing service at ContentSlut.com.
"I for one know that I like to see real girl next door porn, and that’s what we are trying to provide," a company representative said.
Shocker Enterprises other recent endeavors have included the launch of a clothing line and an alliance with A List Talent.