“Michael Lucas' Gigolo” Premieres on Maleflixxx Network

TORONTO, Ontario — Maleflixxx and Lucas Entertainment have announced a new twist in their unique VOD release strategy for this summer’s release, “Michael Lucas’ Gigolo.” The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” on the Lucas Vault on June 8, so that Lucas Entertainment fans could enjoy the world premiere. Following this initial launch, the movie was released across the Sureflix Digital Distribution Network on July 5.

To give “Michael Lucas’ Gigolo” more exposure, the Maleflixxx team has announced that this film is being released in an episodic format, premiering a new scene every week. It will culminate August 16 with a climactic bonus sex scene created exclusively for Maleflixxx.

Michael Lucas, President of Lucas Entertainment, says, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie. The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."

“Michael Lucas’ Gigolo” features Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.

“We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo.'" Sureflix Digital Distribution President Eric Johnson said. “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”

For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11.

To learn more about the Maleflixxx affiliate program, visit Sureflix.com or email Ewan French at Maleflixxx/Sureflix Digital Distribution.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ofcom: Age Assurance Going Live Across 'Thousands' of Porn Sites

U.K. communications regulator Ofcom said in a statement Thursday that providers of online pornography are implementing age assurance across “thousands of sites” accessible in the U.K., in response to Ofcom’s Online Safety Act (OSA) enforcement program.

ASGMax Debuts 'Roleplay' AI Chat Feature

Alpha Studio Group (ASG) has introduced the ASGmax Roleplay AI chat feature.

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Show More