Empowered Products Site Goes Multilingual

NORTH LAS VEGAS, Nev. — Personal lubricant and adult novelty manufacturer Empowered Products has launched its new corporate website offering information in Spanish, Italian, German and French, as well as English.

“We wanted all of our customers to get information readily and in a form that is most efficient for them — their native language," Empowered Products Marketing Manager Chris Rowland told XBIZ. "We wanted to put information out there so that they could do training and use the website as a tool. This way we have one consistent message, even though it's in an alternate language."

Rowland said that the translations were done by a professional translation house, "and another house translated them back into English to make sure they still read the same." Additional languages and marketing tools will be coming online in early 2009.

Established in 2003, Empowered Products manufactures personal lubricants including Gun Oil, Pink And Frolic, and men's undergarments Big Boy, Padded Trunk and G-Storm. Besides its North Las Vegas home base, the company operates European distribution and sales offices in Suffolk, England, and in Hamrun on the island of Malta. Empowered Products will present at international adult trade expos in 2008 including Venus in Berlin; ETO (Erotic Trade Only) in Birmingham, England; Adultex in Melbourne, Australia; and ADC Expo in Shanghai, China.

For more information, visit the Empowered Products website.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Niki Media Acquires BritSexCash

Production studio Niki Media BV has acquired affiliate program BritSexCash.

FSC Warns of Nude Photography Site Falsely Claiming Affiliation With Organization

Free Speech Coalition (FSC) published a statement Friday warning of a nude art photography website fraudulently claiming to be associated with the industry trade organization.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Show More