IPhone users can simply dial up Playboy.com on their phones, and they'll automatically arrive at the iPhone-compatible site.
With a look that mimics the iPhone's general user interface, the iPhone-compatible version of Playboy.com presents the user with six icons that lead to features like "Ask Hef," "Miss Playboy Mobile" and "On The Scene."
Also included on the website are a nightlife advisor, a clone of HotOrNot.com called "Battle of the Sexiest" and an mp3-based version of Playboy Radio.
In conjunction with the new version of Playboy.com, Playboy will crown a Miss Mobile Playboy. The winner will be announced at midnight tonight and will receive $5,000 along with a trip to the Playboy Mansion for a photo shoot.
The finalists are Kristen Wilson, Micaela Bartolome, Alexandra Fowler, Amber Lane, Heather Leigh Cleary, Felicia Taylor, Amber James, Tanya Lind and Rachael Schultz.