Netluxe will take reigns of the 5-year-old program, which markets content from Wicked Girls Jessica Drake, Carmen Hart, Kirsten Price, Kaylani Lei and Stormy Daniels. It also has more than 1,200 movies in its online library.
Netluxe is operated by former CE Cash exec Michael Gall, an 11-year adult industry veteran, who said that he intends to take Wicked Bucks' growth to the next level.
“The past success of Wicked Bucks is not negated,” he said. “ We just feel there is much more potential to be tapped and we are on the fast-track in making that a reality.”
With its new operating agreement, Netluxe plans to shortly roll out new Wicked Bucks’ revshare structures and offerings.