Desiree Duffie, Topco's director of marketing and public relations, told XBIZ that the company wanted to be sure that novelty distributors and retailers had every Topco product at hand in a full catalog.
"We’ve done super catalogs in the past, and it was time to do another," Duffie said. "We felt that it was very appropriate to kick off 2008 with the super catalog as this year we are celebrating 35 years in business. As a leader in the industry, we know it is important to make sure all of our products and brands are easily accessible."
Topco General Sales Manager Terry McGowan said that the company knows it's important to present all of its products in a clear and accessible way to better serve its distributors.
The Topco Sales Super Catalog will be available at the Topco Sales Suite at the Adult Entertainment Expo in January, and a digital version also will be available online.
Duffie said that the catalog is very user-friendly and easy to navigate, with the pages separated by brand with easy-to-follow bullet points and plenty of graphics to highlight featured products.
"The new artwork is striking and really gives a whole new look to Topco Sales as we are ‘Redefining Passion’ in '08,'" Duffie said.
Duffie also said that many will notice several new brand names added to the Topco family, including adult star Joanna Angel's Burning Angel line, Edam & Eve's Eden Toys and Semenex.