The contest, held at local leather bar The Eagle L.A., featured three finalists from a slew of entries compiled by the company. Each contestant had a chance to strut the runway in Stockroom signature gear, including Syren latex and Stormy leather.
Host Jason Sechrest asked each contestant questions to determine which would make a good spokesmodel, and in the end muscular bartender Justin David was named Stockroom's next top male fetish model.
David was presented with a $500 Stockroom gift certificate, his own photo gallery at MaleStockroom.com and a photo shoot with Hawke.
A Stockroom spokesman said that the contest was a huge success and the company plans more events like this in the future.
“With our new retail location just down the street, it’s a great opportunity to show off what we do best: our sexy, signature, original designs,” he said.
David said he's excited to work with MaleStockroom.com, and it's an added benefit that he's a fan of Syren latex.
"I’m really looking forward to modeling all the great gear," David said. "This has been a lot of fun already."