Moniker spokeswoman Erin Burke reported that bids fell far below the $4 million-$5 million price set by Wallstreet.com's owners. The highest bid was $3 million, so the owners decided not to sell.
The sale of Wallstreet.com was expected to exceed Porn.com, which still remains the largest all-cash domain transaction ever made.
Burke said the owners, a European Internet entrepreneur and two other anonymous investors, plan to seek higher bids through an Internet-based auction.
Porn.com, purchased in May for $9.5 million by MXN Ltd., a PimpRoll affiliate, remains the highest domain sale of the year and the second largest of all time — Sex.com sold for $12 million in 2005.
Wallstreet.com was established in 1994 and sold for $1 million in 1999 to a Caribbean-based casino that ran it as an online gambling website. Four years later it was sold to its current owners for $2.3 million.