New Frontier Media Adds 3rd Channel on DirecTV

DENVER — New Frontier Media has raised the number of adult programming services it provides DirecTV from two to three, with the addition of Juicy to its lineup.

The Colorado-based company, which already provides DirecTV with TEN*Clips and Real, signed a new two-year deal with the satellite provider last week.

The move is a coup for New Frontier as more adult programming companies fight for shelf space. DirecTV currently offers several adult programming services, including Playboy TV, ClubJenna, Spice:Xcess and Hustler TV on a pay-per-view or monthly subscription basis.

New Frontier counts DirecTV as one of its largest customers, which contributes nearly 12 percent of its net income.

While New Frontier executives did not comment further to XBIZ, it’s the second announcement in the past three weeks that have further elevated the company.

New Frontier last month inked a $10 million deal with Penthouse magazine to develop Penthouse TV, which is expected to help further distinguish the brand from its chief competitor, Playboy Enterprises and its Playboy-branded channels.

“We're going to be able to give Playboy TV a real run for their money," New Frontier President Ken Boenish said at the time.

The company expects Penthouse-branded VOD content on TV within the next six months, and the Penthouse TV linear channel is slated to launch within two years.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angela White Stars in New Interactive Scene From Brazzers

Multi-XMAs winner Angela White stars with reigning and two-time XMAs Europas Male Performer of the Year Christian Clay in a new interactive release from Brazzers, titled “Taking Angela Back To Your Place.”

Marvin Love Directs 'Rich and Horny Weirdos' for Brazzers

Brazzers has released a new scene directed by Marvin Love, titled “Rich and Horny Weirdos.”

Julia James, Sage Hunter Topline 'Lesbian Sister In-Laws' Sequel

Julia James and Sage Hunter headline the latest release from Girlfriends Films, titled “Lesbian Sister In-Laws 2.”

Jade Greene Fronts Latest From TeamSkeet

Jade Greene stars with Nicky Rebel in the latest release from TeamSkeet.

Bree Mills Wraps Production on Pure Taboo Thriller 'Let Me In Too'

Adult Time has announced that production has wrapped on the Bree Mills thriller sequel "Let Me In Too."

Emma Rosie, Rebel Rhyder Topline Latest Volume of 'Hookup Hotshot: E-Girls'

Emma Rosie and Rebel Rhyder headline Brian Gozzling’s “Hookup Hotshot: E-Girls 28” from Evil Angel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Agatha Vega Fronts Latest From Ricky's Room

Reigning XMA Europas Female Performer of the Year Agatha Vega stars in the latest release from Ricky's Room, titled "Agatha Habla Sucio."

Taylor Vixxen Makes Her MILFY Debut

Taylor Vixxen has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Dan Damage.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Show More