Microsoft and Pobox.com Take Aim at Spam

REDMOND, Wash. – Computer giant Microsoft Corp. has formed an alliance with Pobox.com to develop a single standard for fighting the spam glut.

The purpose of the solution is so that Internet service providers can more easily filter out unsolicited email, a goal that both companies had been pursuing separately until this week.

Both Microsoft and Pobox, a subsidiary of Pennsylvania-based IC Group, are in talks to combine two solutions: Microsoft's Caller ID software for email, and a Sender Policy Framework solution developed by Pobox co-founder Meng Wong. Pobox is an email forwarding company.

The proposed standard would enable ISPs to track the address of the email sender and determine if it is sent from servers known to be used by mass spam marketers. Once the email is recognized as spam, it can be rejected by the ISP servers.

Microsoft is saying that the standard would be particularly effective when it comes to shutting out spam companies that use "cloaking" or "spoofing" methods to disguise the origin of their emails. Both practices use bogus headers and return addresses to mislead email recipients and elude anti-spam companies. In many cases those tactics are used to dupe users into handing over personal identification information.

"What we're trying to do is tell if an incoming email is really coming from where it says it's coming from," Wong told Reuters.

The two companies have announced their anti-spam alliance on the heels of a new research study claiming that in the month of April alone, 840 million spam emails were received by users, and among those millions, 97 percent were spam.

According to both Microsoft and Pobox, the proposed standard awaits approval from the Internet Engineering Task Force, an open international community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture and the operation of the Internet. IETF is overseen by the Internet Architecture Board.

Other ISPs and Internet heavy hitters like Amazon.com, Yahoo and American Online are also developing their own solutions to the spam scourge. In March of this year, Yahoo came out with an authentication system called Domain Keys, which digitally encrypts email messages in such a way that email browsers can reject certain email.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time Releases 2024 'Year in Review' Report

Adult Time has released its Year in Review report, highlighting the studio's audience favorites from throughout 2024.

AEBN Reveals Ariel Demure as Top Trans Star for Q4 of 2024

AEBN has named its top trans stars for the fourth quarter of 2024, with Ariel Demure landing atop the leaderboard.

WOWify.AI Joins ASACP as Corporate Sponsor

WOWify.AI has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Segpay Adds Gateway Payment Solution

Segpay has added the Gateway option to its direct payments solutions.

Cherry Kiss, Derek Kage Cap AEBN's Top Stars for 4th Quarter of 2024

AEBN has revealed its most popular performers in gay and straight theaters for the fourth quarter of 2024.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

What Changes in DC Could Mean for the Adult Industry

On November 5, 2024, American voters were called to the polls. The results of that election revealed an unquestionably uncomfortable truth for everyone, regardless of party or ideology: the “united” part of United States does not appear to be holding strong.

Byborg Acquires Gamma Entertainment

Luxembourg-based Byborg Enterprises SA has acquired 100% of Canadian adult conglomerate Gamma Entertainment.

Adult Creative Debuts 'Pornful' Website Management Platform

Web design and marketing firm Adult Creative has launched its new Pornful website management platform.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

Show More