Titan Launches HIV Awareness Campaign

SAN FRANCISCO, Calif. – Titan Media, a subsidiary of the IO Group, is putting its money back into the community and helping raise awareness on the spread of HIV.

The producer of gay porn announced a campaign this week titled, “Have Fun. Play Safe!” as a way of "eroticizing" safer-sex practices for at-risk gay men and women.

Titan Vice President Keith Webb told XBiz that the reason the campaign uses the term "safer" sex is because "safe sex is no sex at all," Webb said.

"When we talk about safer sex it's about making wise choices to minimize the transmission of HIV," Webb told XBiz.

At a cost of 10,000, the campaign will appear throughout some of the denser areas of the city where gay men and women are most likely to congregate, namely the historic Castro region of San Francisco where there is the highest influx of gay and lesbian people in the city.

The campaign will officially be done through the company's video brand name, TitanMen.com, with a projected launch date of June 1. The campaign will run throughout the month, gaining exposure during the Gay Pride Parade, and then it will make another appearance in September in time for the Castro Street Fair.

The advertising blitz will appear on bus shelters, Muni subway platform posters, and selected in-store print graphics featuring a young gay man holding a power drill with slogans like "HIV Stops with You," and "Safety First."

Titan expects that its campaign will be seen by an estimated 500,000 people.

Over time, Titan plans to roll out its ad campaign to an even broader audience by developing a safer sex public service announcement aimed at bars and nightclubs that will eventually be included in TitanMen and ManPlay DVDS, as well as a safer sex packet (SaferSeXXX) that includes a safer sex pamphlet, a latex condom, and a packet of Pjur/Eros lubricant. The packet will also be distributed along with certain DVD products from Titan.

Webb told XBiz that Titan is working with other gay studios like ChiChiClicks and others to produce the promo trailer that can be released to any studio that wants to use it, including websites that are willing to stream it to their customers.

“The current state of apathy in our community towards the use of condoms and safer sex practices is appalling,” said Webb. “We need to stand up and remind everyone that HIV/AIDS is still an issue that concerns us all. We need to help inform and educate the younger generations of gay men in HIV prevention and safer sex practices."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Keely, Nicole Doshi Topline Latest From Sweetheart Video

Ryan Keely and Nicole Doshi headline the 19th volume of "Lesbian Adventures: Strap On Specialists" from Mile High Media's studio imprint Sweetheart Video.

Wendy Raine Fronts 'Mamma Mia' Parody From MYLF

Wendy Raine stars with Eva Nyx and Quinton James in a “Mamma Mia” parody from MYLF, titled “Memories Cumming to My Mind.”

Briella Coley Makes Her Evil Angel Debut

Briella Coley has made her debut for Evil Angel alongside director/performer Richard Mann.

Jasmine Sherni Takes the Spotlight in 2-Part Brazzers Release

Jasmine Sherni stars in the two-part Brazzers scene titled “TroubleMakerzz.”

Ofcom: Age Assurance Going Live Across 'Thousands' of Porn Sites

U.K. communications regulator Ofcom said in a statement Thursday that providers of online pornography are implementing age assurance across “thousands of sites” accessible in the U.K., in response to Ofcom’s Online Safety Act (OSA) enforcement program.

ASGMax Debuts 'Roleplay' AI Chat Feature

Alpha Studio Group (ASG) has introduced the ASGmax Roleplay AI chat feature.

Linda Lan Performs 1st Anal, Headlines Jonni Darkko's 2nd 'POV Anal Sluts'

Linda Lan performs her first anal scene and toplines director Jonni Darkko’s sequel to “POV Anal Sluts,” from Evil Angel.

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Leana Lovings, Aria Banks Front Latest From Reality Kings

Leana Lovings and Aria Banks star in the latest release from Reality Kings, titled "Synchronized Scissoring."

Penthouse Names Lennon Elizabeth April's 'Pet of the Month'

Penthouse Magazine has named model Lennon Elizabeth as Pet of the Month for April.

Show More