LOS ANGELES — Full Circle/Miami Distro has hired industry veteran Briana Watkins as its new vice president of sales and marketing.
Watkins previously worked for Hustler Hollywood as head buyer, as well as stints with M.D. Science Lab and Pipedream Products. She is a three-time XBIZ Exec Award winner, taking home the trophy for Businesswoman of the Year in 2022, Account Executive of the Year in 2019, and Business Development Executive of the Year in 2016.
“Briana’s proven leadership, innovative approach to sales and marketing, and connections within the global pleasure industry make her an invaluable addition to our team,” said Full Circle/Miami Distro President Mike Savage. “We are confident her vision will drive growth, strengthen our partnerships, and elevate our brands to new heights.”
Added Watkins, “The adult retail biz is about making money while building strategic partnerships that feel like family. This isn’t just about transactions; it’s about creating partnerships that thrive, delivering real value, and bringing life back into every interaction.
“My focus is on catering to retailers' needs by thinking outside the box and offering tailored solutions that make doing business with us seamless and enjoyable,” Watkins added. “We have a clean slate and the opportunity to build the business the way we want — aligned with our principles, focused on customer relationships, and open to exploring untapped opportunities within and beyond our industry.”
For more information, visit ShopFullCircle.com.
