Lovehoney Australia Fights Billboard Censorship With Cheeky Campaign

Lovehoney Australia Fights Billboard Censorship With Cheeky Campaign

SYDNEY — Lovehoney Australia has launched a new billboard campaign that playfully addresses the issue of government censorship of pleasure products in public places.

Lovehoney’s “Not a Sex Toy” campaign, featuring everyday items that euphemistically refer to attributes of actual devices sold by the company, has been unrolled across major Australian cities.

The company took as inspiration a survey revealing the most popular household items used by Australians for sexual gratification: pillows (36%), shower heads (32%), vegetables (30%), electric toothbrushes (24%), mobile phones (18%) and washing machines (10%).

The billboards, trade publication Branding in Asia noted, “bypass advertising restrictions with a hefty dose of cheeky ingenuity.”

“Thanks to censorship, we’re getting creative,” one of the billboards proclaims alongside a hand suggestively holding a phallic cucumber. “But let’s face it, you deserve better. Discover your better with Lovehoney.”

“By spotlighting these everyday items, Lovehoney aims to highlight the need for proper, safe and designed-for-purpose pleasure products, while bypassing advertising censorship the sexual wellness industry faces,” a rep explained.

Lovehoney ANZ Director Charlie Ganzen told Branding in Asia that the campaign is the company's response to “extreme levels of censorship” both in traditional advertising spaces and on digital platforms like Google and Meta.

Noting the proven benefits of sex toys for well-being and overall health, Ganzen added that the campaign “is not just about circumventing ad guidelines, it’s about sparking a conversation on why sexual wellness should be normalized and celebrated.”

For more information, visit Lovehoney.com.au.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More