Byborg's Le Shaw Research Institute Appoints New Directors

Byborg's Le Shaw Research Institute Appoints New Directors

LUXEMBOURG — LiveJasmin parent company Byborg Enterprises has appointed Bobbi Bidochka and Simon Dubéof to head its Le Shaw International Sexual Health and Wellness Research Institute.

Bidochka will serve as director and Dubé as scientific director of the recently launched center, dedicated to merging academic research, in-depth studies, empirical data and independent funding.

“In collaboration with prestigious organizations such as the Kinsey Institute, Le Shaw aims to provide objective research that challenges societal norms and removes the social stigma surrounding sexual health topics,” a rep noted, adding that the organization's main goal is “to lead conversations on sensitive questions related to sexuality openly and objectively, directing the discourse towards a more informed, data- and science-centric, sex-positive world.”

Bidochka’s background spans academia, business, venture capital and the sextech industry. She holds an advanced degree in sex sociology from the University of Ottawa, has served as co-chair of the Academic Congress on Love and Sex with Robots and is the author of the book “Sexual Intelligence in Business.”

“Her commitment to transforming public perceptions surrounding sexual health and wellness has been unwavering throughout her career,” said the rep. “Recognized as a sex-positive feminist, Bobbi is dedicated to driving positive change in society through open and objective discussions about sexuality.”

Dubé has expertise in psychology and has researched human sexuality, e-robotics and space sexology. He earned a Ph.D. in psychology from Concordia University and held a postdoctoral research fellowship at the Kinsey Institute.

“His leadership ethos, fostering innovation, interdisciplinary collaboration, and championing diversity and inclusion, aligns seamlessly with Byborg's commitment to pushing the boundaries of research in sexual health and wellness,” the rep added. “His appointment marks an exciting new chapter in Byborg's journey, promising a future of groundbreaking discoveries and advancements in the realm of sexual health.”

As scientific director, Dubé will lead collaborations with researchers, focusing on the exploration of sextech, sex work and sexology.

Byborg Managing Director Julianna Adam said, “Bobbi’s credentials and history are truly impressive and a great fit for us. We are thrilled to have her and Dr. Dubé spearhead our new Sexual Health and Wellness Institute. Their knowledge and expertise will prove invaluable in helping us reach our goals and provide exceptional care and support to our community.”

For more information, contact bobbi@leshaw.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More