Bloomi to Introduce 'Normalize Sexual Play' Campaign, 'Link' Flexible Handcuffs

Bloomi to Introduce 'Normalize Sexual Play' Campaign, 'Link' Flexible Handcuffs

OAKLAND, Calif. — Pleasure brand Bloomi will debut its new campaign, “Normalize Sexual Play,” as well as its Link flexible handcuffs, on Oct. 3.

“After expanding its product range in over 1,200 Target stores nationwide and launching for the first time in renowned luxury department store Saks Fifth Avenue,” said a rep, “Bloomi, is set to ‘normalize sexual play’ this Kinkoctober with the launch of Link.”

Starting Sept. 26, the company will offer 20% off of Link presale orders with the use of discount code LINK20.

Bloomi CEO and co-founder Rebecca Alvarez Story enthused about the progressive design.

“Most handcuffs on the market are made from leather, are bulky and require lots of tying or securing,” she said. “That usually means they’re not vegan-friendly, are intimidating to buy or are not aesthetically pleasing. Link is compact, sleek and made of stretchy medical-grade silicone — perfect for both kink newbies as well as individuals who’d like to get into more advanced BDSM play.”

Visit Bloomi online and follow the company on X.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More