Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

LOS ANGELES — Amid speculation that Gwyneth Paltrow is planning to launch a “This Tastes Like My Vagina” chocolate line, as a follow-up to her successful “This Smells Like My Vagina” candle, the actor and Goop entrepreneur has applied for several risque trademarks.

Earlier this week, tabloids in the U.S. and the U.K. reported that Paltrow intended to release a line of chocolate and candy branded as “This Tastes Like My Vagina.”

On Thursday, a Paltrow rep told U.K. newspaper Metro that “Goop is not planning on launching any products in the chocolate category.”

According to the U.S. Patent and Trademark Office (USPTO), however, Paltrow’s company, Heretic Beauty Inc., applied in May 2020 for the trademark “This Tastes Like My Vagina” under the category of “staple foods,” which includes “coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; and ice.”

A month earlier, the company applied for the trademark “This Tastes Like My Orgasm,” also for staple foods.

Both trademarks predate the "This Smells Like My Vagina" candle trademark.

The USPTO’s full report reveals that Heretic Beauty Inc. has also applied to trademark the following phrases: Dirty Coconut, Dirty Gingerbread, Dirty Vanilla, Dirty Gardenia, Dirty Laundry, Dirty Mango, Dirty Dish, Dirty Rose, Dirty Peach, Dirty Rose, Dirty Grass, Dirty Grapefruit, Dirty Banana, Dirty Santa, Dirty Chai, Dirty Bird, Dirty Lingerie and Dirty Books.

Paltrow’s company also applied to trademark the word “Pornament” in the category of “cosmetics and cleaning preparations” and several more generic names like The Spiritualist, The Mycologist, The Naturalist, The Arborist, The Herbalist and others.

Then, three months ago, Paltrow also filed a trademark in several categories for a design of a gingerbread person biting on a ball gag and strapped with BDSM restraints.

Although it is unclear at this point whether Paltrow and Goop plan to move forward with products matching these trademarks, the success of the “This Smells Like My Vagina” candle suggests that there may be more products on the horizon from Goop’s sex-branded lines.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Show More