POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has signed on as an official sponsor of the New York Fashion Week x Runway 7 Fashion Show.
The New York Fashion Week runway show will be held at Sony Hall Tuesday, Thursday and Friday this week, with Runway 7 "managing the overall vertical integration of incredible fashion with some of the most recognizable brands available," noted a rep. "Runway 7 curates forward-thinking products that represent quality, cultural diversity and fashionable functionality."
The Swiss Navy brand was chosen for its "focus on intimate wellness," the rep added.
“This is such an incredible honor,” said Briana Watkins, M.D. Science VP of sales and marketing. "Being able to be a sponsor really illustrates our belief in Runway 7's experiential platform melding fashion with engaging brands. M.D. Science's mission has always been to create products that elevate consumers’ personal experiences and deliver the possibility of a healthier intimate life."
"We’re looking forward to New York Fashion Week for so many more reasons this year!" she added.