LOS ANGELES — Magic Silk is rolling out a redesign of the packaging for its Exposed lingerie line, including the Dress Up, Love & Bondage, Seamless and Sexy Time brands.
"Great things come in gorgeous packages — that’s the motto of Magic Silk. And so we have redesigned the packaging on our most popular lines to stunning effect," a rep explained. "The message to our customers is simple: Magic Silk products offer quality inside and out."
Exposed lingerie itself is now available in "a sturdy, bright white box with a bold swirl design and silver and red embossed lettering. A small window in the back offers a tempting preview of the delights within."
The "bawdy bundles" for Seamless and Dress Up feature "a bold splash of color, silver highlights and silver embossed lettering. A long, crescent-shaped window affords a sneak peek of playful garments that are chic and cheeky," the rep continued.
"Sexy Time looks mighty fine. A beautiful fox bedecks the dazzling box, surrounded by day-glow coral that starkly contrasts a matte black background with glossy highlights," the rep said. "It is practically a work of art."
Meanwhile, the Love & Bondage packaging, with its signature keyhole graphic and dark-black background, is "imbued with a sense of mystery and excitement. It perfectly sets the mood for those couples who want to indulge their darker desires and engage in a night of romantic submission."
"All of these extremely upscale designs offer ultra-modern graphics, multiple views of the styles within, and smooth, soft surfaces to evoke the tactile sensation of Magic Silk lingerie. Only top quality materials are used for a scintillating effect," the rep said.
Find Magic Silk on Twitter; direct inquiries to Jeff Baker at jeff@magicsilk.com or call (888) 889-8081.