New Zealand's AdultToyMegaStore 1st Adult Retailer to Win at Wellington Gold Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating a win from the 2021 Wellington Gold Awards held at the TSB Arena on July 29, marking the first time an adult retailer has been either a finalist or a winner in the 23-year history of the business-focused awards.

A company rep noted the Wellington Gold Awards "celebrate excellence and enterprise of businesses in New Zealand's Wellington region. This year saw the awards receive its largest number of entries since launching in 1999, and almost 1,000 people attended the award ceremony."

ATMS won the "Supporting Gold" category, sponsored by Beca, which recognizes "the best Wellington infrastructure and professional services providers. Finalists for the category included Fulton Hogan, Lowe & Co Realty, Cuttriss Consultants, Quantum Security Services and The Akina Foundation."

ATMS Owner Nicola Relph accepted the honor and said the win is "a testament to the normalization of sex toys and the concept of sexual wellness in New Zealand."

“When we founded ATMS in Wellington in 2009, we certainly didn’t think we’d ever be a finalist in mainstream awards like the Wellington Gold Awards, let alone winning them. In fact, sex toys carried a stigma," Relph said. "But we wanted to remove that by creating a clean, inviting, safe and discreet online shopping experience for New Zealanders to buy adult toys. We wanted to educate people about sexual wellness, remove the stigma and normalize pleasure. Twelve years on, we’re proud to be New Zealand’s leading online retailer for everything adult."

"This award proves that sex toys have finally made it to mainstream New Zealand," added Relph. "We’re so thankful to our loyal customers, and to New Zealand, for being open-minded about the concept of sexual wellness and we’re so proud to be part of the driving force behind the normalization of pleasure in New Zealand."

Click here for additional details about the Wellington Gold Awards.

Visit ATMS online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nobü Releases New Surprise Bags for Valentine's Day

Nobü has introduced its new Valentine's Day Surprise Bags.

Eldorado, CalExotics to Host 2 'Virtual Elevation' Webinars

Eldorado Trading will host two sessions of its XMA award-winning “Virtual Elevation” webinar, featuring CalExotics Executive Director of Sales and Marketing Lupe Martinez, on Feb. 5.

Icon Names Taylor Means Sales Manager

Icon Brands has appointed Taylor Means as its new sales manager.

Lovehoney, ECN Sign Exclusive US Distro Deal

East Coast News (ECN) has been named the exclusive U.S. distributor of the new Womanizer Pleasure Air Rose and Pleasure Air Pro stimulators.

Orion Debuts 'Metallic Silicone' Vibrators From Sweet Smile Line

Orion Wholesale has introduced the Special Edition Metallic Silicone collection of vibrators from its Sweet Smile line.

Kiiroo Debuts 'Spot' Vibrator

Kiiroo has introduced its Spot wearable vibrator.

Nu Sensuelle Unveils 'Velvet Touch' Liquid Silicone

Nu Sensuelle has debuted its new Velvet Touch liquid silicone formulation in three new pleasure products.

Biird Debuts 'Gii Glow' Vibrator

Biird has introduced its Gii Glow vibrator.

Bed Nerdz Taps Natasha Silverman as In-House Sex Expert

Bed Nerdz has hired Natasha Silverman as its new resident sex and relationships expert.

Orion Debuts 'Man Wand' From Rebel Line

Orion Wholesale has debuted the Man Wand with Vibration and Moving Wings from its Rebel collection.

Show More