BARCELONA — ExoClick has announced the launch of their new Multi-Format ad placement option.
"The ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while giving advertisers access to previously unavailable inventory," noted a rep. "This opens up a whole new world of possibilities for publishers and advertisers alike."
Publishers can now select different banner sizes and native ad zones by generating a single ad script. They can also choose multiple existing ad zones and let them compete against each other, showing only the one with the highest CPM value.
In addition, publishers can convert several different ad zones into Multi-Format ad zones in their admin panel.
ExoClick’s Sales and Ad Operations Director Evan Zirdelis explained that “reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention just at the right moment."
"And publishers need to provide inventory that is flexible enough to support different ad formats within different ad zone positions to provide new opportunities for advertisers to bid on," Zirdelis added.
To watch ExoClick’s video explainer showing how Multi-Format ads work, click here.
For more information, visit ExoClick and follow them on Twitter.