Lena the Plug Breaks Down '7-Figure Annual Income' for Forbes

Lena the Plug Breaks Down '7-Figure Annual Income' for Forbes

LOS ANGELES — Forbes has published an interview between Lena the Plug and adult industry journalist Susanna Breslin, where the influencer, cam and clip performer, and occasional adult performer, reveals her seven-figure annual income.

The piece, titled “Porn Star 3.0: This X-Rated Social Media Influencer Makes Seven Figures A Year,” presents Lena the Plug as a new breed of adult performer.

“She has 3.5 million Instagram followers, nearly 1.6 million YouTube subscribers and 1.1 million Twitter followers,” marvels Breslin.

“At 29, Lena is a new kind of adult performer,” the writer continues. “Once upon a time, adult actresses signed exclusive contracts with adult production companies. Today, influencers like Lena create their own adult content and use their social media platforms to promote their content and score paying subscribers.”

Lena the Plug broke down for Breslin her “seven-figure” annual income.

“I have a big YouTube and Instagram following,” she explained, “but 95% of my revenue stream comes from selling access to my premium Snapchat and OnlyFans subscriptions. The other 5% is a combination of YouTube revenue, Instagram and YouTube brand deals, adult tube sites and merchandise.”

“It’s hard to get brand deals when you do [adults-only] work, or earn a high amount of revenue on YouTube when you are a sex worker — videos get demonetized even if they abide by YouTube community guidelines — so I have always relied on creating and selling quality adult content. It is the bread and butter of my business,” she added.

Lena the Plug also claims that "without the internet and social media, [she] would have no career."

"Without Instagram and Snapchat, I would have never known that selling adult content online was even an option. I would have no clue that you can make an entire career off of it. I only got into this business because so many of my followers kept asking me if I had 'premium' content. Now I use my social media platforms as marketing tools for my business and [as a way] to meet other creators to work with. I owe everything to the internet and these platforms," she said.

To read “Porn Star 3.0: This X-Rated Social Media Influencer Makes Seven Figures A Year,” visit Forbes.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XMA Creator Awards Nominees Announced: Voting Now Live

XBIZ is pleased to announce the official nominees for the 2025 XMA Creator Awards, presented by premium creator platform Fansly.

Eve Sweet, Stefany Kyler Front VMG Cross-Site 'In Vogue' Sequel

Vixen Angels Eve Sweet and Stefany Kyler headline the new Vixen Media Group (VMG) cross-site feature "In Vogue 2," which will be released across studio imprints Blacked, Vixen, and Tushy.

Whisper Debuts 'DM Assistant' for OnlyFans

Software developer Whisper has introduced its new DM assistant Chrome extension for OnlyFans creators.

Cherie DeVille, Silvia Saige Drop Trailer for New OnlyFans Series

Multi-XMAs winner Cherie DeVille and Silvia Saige have dropped a trailer for their new OnlyFans game show series, “Wankaoke,” premiering May 5.

Anita Rover, Alice Drake Topline Dorcel's 'Wild'

Anita Rover and Alice Drake headline the latest feature from Dorcel, titled “Wild.”

Jane Wilde, Lily LaBeau Star in Latest From New Sensations

Jane Wilde and Lily LaBeau star in the latest release from New Sensations.

Hailey Rose Toplines Latest 'Stacked' From Hard X

Hailey Rose headlines the 14th volume of "Stacked," from XEmpire studio brand Hard X.

Hentaied Debuts Final Rae Lil Black Scene

Hentaied has released recently retired performer Rae Lil Black's final scene, titled "The Monster Slayer."

Clips4Sale Reports 30% Increase in MILF Content Sales

Clips4Sale has released data showing a 30% increase in sales for MILF content on its platform.

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Show More