NORTH HOLLYWOOD, Calif. — Doc Johnson has announced a new partnership with Demon Time, described as “late-night streams featuring a rotating cast of women — usually made anonymous by a mask — performing for hordes of thirsty viewers.”
The concept began as a series of Instagram Lives but has moved to OnlyFans by founders Justin LaBoy and Justin Combs, and has become part of the vernacular to the point of being name-checked by Beyoncé in Megan Thee Stallion’s new “Savage” remix.
“Demon Time was started to empower adult workers who were affected by COVID-19,” said Elie Maroun, partner at Demon Time. “Demon Time is meant to be more than an adult show; we will include music performances and appearances from some of the biggest names in music and film.”
Besides being co-founded by Justin Combs, the son of P. Diddy, Demon Time is bringing different markets together by entertaining popular celebrities such as Usher, Winnie Harlow, The Weeknd, YG, Trippie Redd, Kevin Durant, Odell Beckham Jr, Victor Cruz, Delon Wright and Caris LeVert.
“The adult industry has always been right there next to music and film but, in a way, standing in the darkness," Maroun said. “We wanted to reach into the darkness and bring everything together. The narrative in music has never used sex to be so empowering for the women. Demon Time is only the start. We have some amazing partnerships coming with Doc Johnson. Stay tuned.”
For the collaboration, a few classic Doc Johnson products have been rebranded to fit the Demon Time branding. The first three to be available are the TRYST, iVibe Select iPlease, and the recently released GoodHead Warming Oral Delight Gel. Besides the Demon Time name, they’ve also been branded with Demon Time’s signature purple devil logo.
"We at Doc Johnson love to find new ways for pleasure products to break into the mainstream, so partnering with a groundbreaking and forward-thinking brand like Demon Time is a thrilling and timely opportunity,” said Thao Dipolito, marketing manager of Doc Johnson. “We know that those behind Demon Time share the same goals we do, such as expanding name recognition through brand partnerships and bringing other industries into the sphere of Sexual Health and Wellness. We believe that each side will support and help grow the other, and we’re excited to finally share our first phase of this partnership with the public."