Chi Chi LaRue's Circus in West Hollywood Marks Grand Opening

Chi Chi LaRue's Circus in West Hollywood Marks Grand Opening

WEST HOLLYWOOD, Calif. — The Chi Chi LaRue’s brick-and-mortar boutique celebrated the grand opening of its second location in West Hollywood Saturday night with its namesake directrix and a slew of gay industry notables in attendance.

Chi Chi LaRue’s Circus took over the space once occupied by the famed Circus of Books adult retail outlet.

"We are thrilled to open and keep the iconic gay landmark location open," LaRue told XBIZ earlier this year. "It’s part of my and many gay men’s history in West Hollywood."

The revamped venue, located at 8230 Santa Monica Boulevard, reflects the site's original aesthetic with street-facing picture windows and colorful circus stripes in the familiar pink-and-orange aesthetic of the original location.

Chi Chi LaRue’s Circus offers a wide array of adult products, including the Rascal and Boneyard line of toys, as well as DVDs and accessories.

Besides LaRue, attendees included West Hollywood Councilmember John Duran; Tim Valenti, president of Falcon Studios Group and the NakedSword Network; Channel 1 Releasing's Rob Novinger; performers Clark Davis and Nick Fitt, Jack Hunter, Max Konnor, DeAngelo Jackson, Trent King, Beau Reed, Nic Sahara, Rhyheim Shabazz, Mickey Taylor and Justin Yurmouth; and WeHo socialite Bobby Trendy, among others.

The original Circus of Books opened in 1960 and was owned and operated by Karen and Barry Mason, who are now retired. The Masons are the subject of a buzzy new documentary, directed by their daughter, Rachel Mason, that was recently picked up by Netflix.

The original Chi Chi LaRue’s is a 2020 XBIZ Awards nominee for Boutique Retailer of the Year.

Find the store, now a chain, online, and on Twitter.

View an XBIZ photo gallery chronicling the grand opening here.

Image source: Nick Fitt Twitter

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Lynna Nilsson Fronts Latest From Immoral Productions

Lynna Nilsson performs her first DVP in a new trilogy from Immoral Productions, alongside Matt Bird and Brad Knight.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Anna Claire Clouds: From Nashville to XMA Gold

The photo shoot is going great. Anna Claire Clouds knows all her angles. The moment the cap comes off the camera lens, Clouds tilts her head just so and deploys her signature dreamy eyes with all controls set to “smoldering.” Girl knows what she’s doing.

Show More