Xgen, Lonbrook Team Up to Bring Envy Menswear to Australia

Xgen, Lonbrook Team Up to Bring Envy Menswear to Australia

HORSHAM, Penn. — Xgen Products has announced a new partnership with Australian distributor LonBrook to grow the Envy Menswear underwear collection in Australia. 

“Together with LonBrook, we are working toward increasing Envy’s visibility and demand Down Under,” said Andy Green, president of Xgen Products. “Michael Bassett, the owner and managing director of LonBrook, has a smart approach to marketing and creating brand recognition which makes him a good steward for the line. I’m looking forward to a long relationship.”

LonBrook is now offering all of Envy’s top styles, comprising over 70 style and color combinations, besides planograms for visual displays and point-of-purchase materials. Notably, Envy’s marketing and merchandizing collateral are included in the wholesale packages to support retailers.

For more information, Xgen and Lonbrook online. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nobü Releases New Surprise Bags for Valentine's Day

Nobü has introduced its new Valentine's Day Surprise Bags.

Eldorado, CalExotics to Host 2 'Virtual Elevation' Webinars

Eldorado Trading will host two sessions of its XMA award-winning “Virtual Elevation” webinar, featuring CalExotics Executive Director of Sales and Marketing Lupe Martinez, on Feb. 5.

Icon Names Taylor Means Sales Manager

Icon Brands has appointed Taylor Means as its new sales manager.

Lovehoney, ECN Sign Exclusive US Distro Deal

East Coast News (ECN) has been named the exclusive U.S. distributor of the new Womanizer Pleasure Air Rose and Pleasure Air Pro stimulators.

Orion Debuts 'Metallic Silicone' Vibrators From Sweet Smile Line

Orion Wholesale has introduced the Special Edition Metallic Silicone collection of vibrators from its Sweet Smile line.

Kiiroo Debuts 'Spot' Vibrator

Kiiroo has introduced its Spot wearable vibrator.

Nu Sensuelle Unveils 'Velvet Touch' Liquid Silicone

Nu Sensuelle has debuted its new Velvet Touch liquid silicone formulation in three new pleasure products.

Biird Debuts 'Gii Glow' Vibrator

Biird has introduced its Gii Glow vibrator.

Bed Nerdz Taps Natasha Silverman as In-House Sex Expert

Bed Nerdz has hired Natasha Silverman as its new resident sex and relationships expert.

Orion Debuts 'Man Wand' From Rebel Line

Orion Wholesale has debuted the Man Wand with Vibration and Moving Wings from its Rebel collection.

Show More