JuicyAds Launches New Anti-Ad Block Solution for Adult Industry

JuicyAds Launches New Anti-Ad Block Solution for Adult Industry

VANCOUVER, Canada — JuicyAds has announced a new anti-ad block solution for adult sites.

The backlash against online advertising has reached a tipping point, and hundreds of millions of consumers have turned to ad blocking across the world, said Juicy Jay, founder and CEO of JuicyAds. 

Estimates suggest that ad blockers are currently used on nearly 1 billion devices and their use is growing 30 percent annually. Traditional approaches to address ad blocking have not worked, and billions of dollars of revenue stand in the balance, he said. 

Now, JuicyAds has the newest technology for publishers seeking long-term and sustainable re-growth of blocked revenue, Juicy Jay said.

“Like many companies, we have been watching the rise of ad blocking on our publisher sites and see their revenues being eroded,” he said. “This challenge is heightened in the adult entertainment industry where ad blocking is particularly prevalent due to the global demographics of audiences in our industry. We see billions of impressions being blocked, and that means all that revenue is now gone, revenue those companies rely on to fund their businesses. However, it is also an opportunity.” 

In an attempt to mitigate ad blockers, publishers at large have used a variety of means to ask consumers to white-list their sites and other techniques. However, these just have not worked, Juicy Jay said.

In May 2017, Statista produced survey data that showed that 46 percent of respondents reported having never whitelisted any online advertisements from any website. Audiences that do white-list tend to do it rarely when asked. As a result, some publishers have deployed anti-ad block software that identifies which consumers are using blockers and blatantly bypassing their choice to block ads, forcing ads onto them. These competing forces have spawned an escalating arms race between developers of ad blockers and anti-ad blockers.

“The existing approaches were not going to work for us, our publishers, or their respective audiences,” Juicy Jay said.

He said that with the ad network dedicated to the profits of clients on the advertising side and publishing side, the company decided to directly address the impact of ad blocking while maintaining its mission of integrity, transparency and always striving to make things right.

Respecting the fact that many adult entertainment visitors use ad blockers (over 60% on some of the websites sampled), the company’s objective was centered on finding a middle ground that would allow the company to monetize them, without alienating them.

The consent-based philosophy and solution that JuicyAds is announcing today perfectly match these objectives.

JuicyAds used industry knowledge and best practices in developing a solution that optimizes the engagements with ad block users, gets their consent and satisfies their needs without them having to touch their ad blocker, he said.

“It’s incredibly easy to deploy for our publishers and more importantly, easy for ad blocking users,” Juicy Jay said. “Our solution messages and gains consent from a user with a single click (without asking to whitelist or forcing ads), which is important on desktop and laptop and critically important on mobile. Being able to put visitors first is a big win. 

“A great number of the ad block audience is converting to see ads. In turn, it’s making a big difference in sustainable, long-term publisher revenues. It provides the perfect middle ground and produces results far beyond expectations.”

Juicy Jay noted that the JuicyAds anti-ad block division is based in “the illustrious and iconic” Silicon Valley.

For publisher integrations, please contact sales@juicyads.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

Show More