With Porn Gone, Indonesia Gives Green Light to Tumblr

With Porn Gone, Indonesia Gives Green Light to Tumblr

JAKARTA — Tumblr is back online in Indonesia after government official banned the blogging site for nine months due to porn on the platform.

Tumblr, a division of Verizon Communications Inc.’s Oath media business, turned its back to adult content on Dec. 17 worldwide, barring all explicit posts.

Adult entertainers, who rely on all forms of social media to market themselves, have been mourning the decision all month long to ban erotic content and slice away its massive archives.

Indonesia, however, has taken a zero-tolerance approach against adult content and cut Tumblr in March; video-sharing site Vimeo and content aggregator Reddit also were banned.

Tumblr’s worldwide ban on adult content — which includes showing sex acts, exposed genitals and “female-presenting” nipples — is one of numerous changes at Verizon’s Oath unit.

Also this month, Verizon wrote off most of Oath’s equity — $4.6 billion.

Oath’s brands not only include Tumblr, but numerous other digital brands such as AOL, HuffPost, TechCrunch and Yahoo, among numerous others.

According to an SEC filing, Oath said it has “experienced increased competitive and market pressures” throughout the year resulting in lower-than-expected revenue and earnings. “These pressures are expected to continue and have resulted in a loss of market positioning to our competitors in the digital advertising business.”

Expectations were high when Verizon bought Yahoo for $4.5 billion in 2017 and AOL for $4.4 billion in 2015 to merge under a broader media company, Oath. Tumblr, founded in 2007, was acquired by Yahoo in May 2013 for $1.1 billion 

Verizon’s goal was to challenge content rivals Facebook, Google and Amazon for ad dollars. But it has been unsuccessful.

Verizon plans to now focus more on its wireless operations as the company has written down the goodwill portion of its investment in Oath down to $200 million.

Verizon said Oath still has about $5 billion in remaining assets.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Niki Media Acquires BritSexCash

Production studio Niki Media BV has acquired affiliate program BritSexCash.

Agatha Vega: From Venezuela to Venerated Vixen

Agatha Vega was brought up in a small neighborhood in Caracas, Venezuela, a city known for its urban dangers. Yet despite her surroundings, she says, she had very positive experiences growing up. With various relatives living in close proximity, she was always able to enjoy the company of her family.

Kylie LeBeau Makes Her Hookup Hotshot Debut

Kylie LeBeau has made her Hookup Hotshot (HUHS) debut alongside studio honcho Bryan Gozzling.

Vixen Media Group Extends Exclusive Contract With Dan Damage

Vixen Media Group has renewed its exclusive contract with Dan Damage.

FSC Warns of Nude Photography Site Falsely Claiming Affiliation With Organization

Free Speech Coalition (FSC) published a statement Friday warning of a nude art photography website fraudulently claiming to be associated with the industry trade organization.

Evil Angel to Drop JD's 'Transgressive 24'

Evil Angel debuts the 24th volume of director JD’s “Transgressive.”

Connie Perignon Stars in Latest From Brazzers

Connie Perignon stars with Jordi El Nino Polla in the latest release from Brazzers, titled "The Sneaky Masseur."

Sinatra Monroe Has 'A Classy Affair' in Ricky's Room

Sinatra Monroe stars in the latest release from Ricky's Room, titled "A Classy Affair."

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

TeamSkeet Debuts New Series 'PervMassage'

Fanta Sie stars with Erick Everhard in the first episode of the new TeamSkeet series, “PervMassage."

Show More