BATON ROUGE, La. — Hustler Hollywood on Tuesday opened a new boutique in Baton Rouge.
The retailer’s 27th location sells lingerie, adult toys, apparel, jewelry, gifts and novelties, and is located at 9911 Gwenadele Ave.
The Baton Rouge Hustler Hollywood store follows its recent expansion into Tulsa, Okla., and ahead of another store opening in March in Chicago.
Larry Flynt, the founder of parent company LFP Inc. and the Hustler brand, plans on hosting a grand opening event on Saturday, Dec. 1 from 6-8 p.m.
Attendees of the grand opening event will have the opportunity to speak with Flynt, mingle, get autographs and photos, enjoy drinks and hors d'oeuvres, plus have the chance to win prizes throughout the event.
The first 50 guests through the door will receive a gift bag, and WDGL 98.1 The Eagle will broadcast live from the store. The event is free and open to the public.
“We like to throw an event, open our doors and welcome everyone in the community to attend and see what we are all about,” Flynt said. “I have always loved Baton Rouge, it is a very progressive city, and I look forward to a long relationship with the community.”