LONDON & CHATSWORTH, Calif. — U.K.-based Joybear Pictures has entered into a North American deal with Pulse Distribution to begin DVD offerings to retailers.
Pulse’s deal with the XBIZ Award-winning studio starts off with six new feature titles and a new line, called the “Joy Collection,” comprising 15 new compilations and 24 library titles.
Starting Tuesday, Oct. 16, new releases will roll out monthly, alternating between features and compilations. Library titles are available immediately.
“We are honored to represent so many high-quality studios at Pulse, in such a wide variety of different genres,” Pulse’s Hyland C. said. “Adding Joybear was an easy decision — the product is absolutely top-notch, and the studio already enjoys a healthy fanbase in Europe. The films are sexy, fun, and beautifully shot. It’s our pleasure to make their films available here.”
“We are thrilled to have Pulse handling our North American DVD distribution,” Joybear Pictures CEO Justin Santos said. “We have been busy increasing production and focusing on new audiences.
“To celebrate our 15th birthday this year, we created the ‘Joy Collection’ — definitive moments from our award-winning catalog. I’m super excited about releasing titles such as ‘Dominate Me’ and ‘Fuck Me On The Desk’ to the U.S. market. We are pumped about working with Pulse to grow the Joybear brand in North America.”
A British film school graduate, Santos founded Joybear Pictures in 2003 to cater to women and couples.
Santos applied to take part in the U.K. competition “Head to Head” — a one-off reality TV show by Playboy, created to find the next biggest erotic filmmaker. He won the show and later set up Joybear Pictures.
Joybear Pictures has already enjoyed a significant amount of acclaim in Europe; in addition to the high-profile origin story, the studio’s releases have received nominations for Feminist Porn Awards (now the Toronto International Porn Festival Awards), winning in 2013 for “The Pleasure Professionals.”
Winner of both 2014 and 2016 Dusk Porna Awards and the InStyle “Best Female-Friendly Site” Award in 2016, Joybear is often-mentioned in feminist and sex-positive circles as a destination for female-friendly adult entertainment.
“In our films, we use a bit of common sense,” Santos said. “Loads of build-up and everyone having a bloody good time. I see a world where sex is positive and not taboo. Joybear is working to create that world, not just for my two daughters, but for everyone.”
Joybear Pictures previously was distributed in the U.S. by Wicked Pictures.
Retailers interested in stocking Joybear Pictures releases can contact Hyland C. at hyland@pulsedistribution.com and (818) 435-1615 or an IVD sales rep.
