LOS ANGELES — EroAdvertising has announced the release of its SSP management tool for publishers.
According to the company, Supply-Side Platforms (also called “SSP” or “Selling Service Point”) allow publishers to maximize earnings by pushing the same amount of traffic to a much bigger audience and increasing the auctions for every impression.
“At EroAdvertising we know that at the end of the day results are what drive customers to choose the most profitable partner from all the available options,” says a company spokesperson. “We want to make this an easy choice for you by having an impact on your performance.”
The spokesperson says EroAdvertising worked hard to develop its SSP management feature, making it easy to set up and hard to beat in performance.
“The integration couldn’t be easier. You just need to set a pre-targeted SSP campaign with at least one OpenRTB URL, similar to any usual advertising campaign,” the spokesperson explains. “Each OpenRTB URL represents a feed from a DSP network.”
EroAdvertising has established integrations with Adflea, Admetix, Adnium, Adscompass, Adservme, Adsterra, Aff4you, Clickaine, HillTopAds, JzzMedia, Kimia, Nummorum, Plugrush, SoboMedia, TrafficHunt, TrafficShop, TrafficStars, Tubecj, Tubecorporate, VoxDsp, YEESSHH and Zeropark, with additional networks easily added though its API.
Although each SSP campaign is connected to just one DSP network, through the OpenRTB URL, users can set it to one or multiple websites at once. Multiple websites are connected through the EroAdvertising Controller (also known as “eaCtrl”).
“Using our eaCtrl brings you several advantages that will make a difference in your balance. It not only identifies but loads all ad spots from a page through a single request — this greatly reduces your page load time, and as you also know time is money!” the spokesperson notes. “As a consequence, your Google page ranking will have SEO benefits.”
Sweetening the deal, a powerful anti-Adblock capability and advanced plugin system makes it easy to deploy a combination strategy of SSP management used with eaCtrl.
“Our SSP management is not a usual SSP system. We developed a system skilled to help publishers but also advertisers and other DSP networks from our industry,” the spokesperson explains. “Thinking as an advertiser working with several DSPs, we offer you a complete system prepared to have access to inventory from any DSPs and to buy from direct traffic sources. Users can also have full control of their media buy since we collect all the amounts for requests, bids, wins, errors, average CPMs per bid, impressions, clicks, earned and average CPMs over earnings, so that we don’t miss any details of your activity. Data and transparency are critical for us [and] we also give users an option to set their statistics time zone to establish a perfect match between our platform and their DSP statistics.”
For other DSPs, the company give users the same tracking capabilities to accomplish SSP campaign stats from publishers using feeds (global stats or split by publishers one-by-one), and work with banners, pops and more recently video ads (pre-rolls, mid-rolls, and post-rolls). To drive performance even further, it also sets a default Failoverad combined with a minimum CPM value to fire the Failoverad.
“It is always good to remember that all the traffic is yours and you have full control of it,” the spokesperson adds. “With this option, we have the perfect feature to improve your performance, delivering your traffic to whoever is willing to pay more for it. We guarantee monetization with no limits — fast and transparent.”
“The number of partners satisfied with our SSP management is growing week after week, and results are encouraging,” the spokesperson concludes. “We are pushing the results up to 30-40 percent higher than before.”
Tube Corporate is among the companies benefiting from SSP management.
“Working with the system allows you to flexibly configure and effectively manage all connected advertising inventory,” says Tube Corporate Senior Account Manager Nastya. “Intuitive interface. Informative reports.”
For more information, email support@eroadvertising.com.