Video: Lovehoney's New 'Turn Up the Turn On' TV Ad Airs

Video: Lovehoney's New 'Turn Up the Turn On' TV Ad Airs

BATH, England — A new commercial from Lovehoney, which aired last week, is described as a rallying cry for people to “Turn Up the Turn On” and take their sex lives to new levels.

The ad features real couples in Lovehoney lingerie pieces. The company’s “totally boring, discreet brown packaging” also makes a cameo.

"We think we have really hit the spot with the new campaign which is irreverent, unashamedly bold but never smutty,” Helen Balmer, Lovehoney's brand and marketing director, said. “The aim is to celebrate the nation's favorite pastime — and we don't mean drinking tea!"

The ad was created by Brave, the same agency behind Lovehoney’s previous commercial.

 The ad's director, Tiny Bullet, said, "I also wanted the edit to have a rhythmic energy similar to having sex where we have moments of calm just like foreplay that build until the spot ends with our montage of climaxes."

To substitute actual adult product shots, the team at Brave used other inventive ways to suggest the more intimate products — such as the “vibrator cam shot.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

We-Vibe Debuts 'Melt 2' Vibrator, Air Pulse Massager

We-Vibe has introduced its new Melt 2 vibrator/air pulse massager.

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired distribution company CondomMan.

Show More