YouPorn to Reduce Mobile Ads to Heighten User Experience

YouPorn to Reduce Mobile Ads to Heighten User Experience

NEW YORK —  YouPorn.com today said it plans to reduce the number of mobile ads and has upgraded its search filters as mobile traffic continues to balloon.

With mobile viewing growing demonstrably in popularity, increasing 10 percent from 2017 data, these in-demand updates will enhance the mobile user experience for all, said Charlie Hughes, YouPorn’s vice president.

“YouPorn is one of the most popular adult entertainment sites in the world, and we value our loyal user base,” Hughes said. “Through removing these ads, we are continuing to improve our user’s experience.”

The popularity of viewing on mobile devices continues to rise, now accounting for 76.5 percent of all traffic on the site, the company said. This marks a significant jump over the course of the last year, up from 66.5 percent in early 2017.

As part of the upgrade, users will notice a “drastic change” to the platform on mobile devices, Hughes said.

“By removing the mobile pop-under, as well as the mobile header and middle banner on browse and list pages, users will experience a streamlined viewing session without worrying about hidden windows when they close after their session,” the company said.

Categories can now also be combined when searching for content, as an improvement on filtering tools so users can find exactly what they are looking for, faster, the company said.

“YouPorn also continues to invest in translating the site into supported languages, including dynamic content and announcements, making the site more accessible on a global level,” the company said.

The popularity of viewing on mobile devices continues to rise among both men and women, the company said.  

Men still hold the highest viewing percentage across all devices, but the percentage of female viewers continues to rise, with 25 percent viewing on phones and 24 percent viewing on tablets, compared to 18 percent on desktops. With 64.56 percent of YouPorn’s traffic being from phones, the company said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

Show More