Alexander Institute Named North American Distributor for EDC

Alexander Institute Named North American Distributor for EDC

LOS ANGELES — Alexander Institute is now the exclusive North America master distributor for EDC Wholesale’s house brands Boners, FPPR and Sway.

EDC Wholesale and Alexander Institute will introduce the lines to buyers at the ANME show on July 15-17 at the Burbank Airport Marriott hotel.

EDC Wholesale is a Holland-based manufacturer that designs its product packaging with retailers in mind, the company says.

“The round shape of the Boners cock rings fits perfectly in the round packaging, offering a collection of products to stimulate the penis and balls, with an impressive assortment of cock rings, ball stretchers, as well as masturbation cream, penis cleaner, XXL cream, erection cream, delay cream and delay spray,” an Alexander Institute rep said.

FPPR. (pronounced as Fapper) is a line of masturbators with a discreet and stylish look.

“The packaging is a crucial element for consumer decision-making and therefore a very important part of the product,” FPPR’s designer said. The package suggests a world map to emphasize the travel-friendly aspect of the product.

Sway Vibes is a collection of luxury vibes, designed to stimulate with an ergonomic shape that provides direct vibration.

Visitors of the ANME show will have a worldwide premiere introduction of the newest Sway Vibes release, Sway No. 3, a silky smooth lay-on vibrator. The stimulator is ergonomically shaped and is made of premium quality silicone for stimulation of the vulva.

Alexander Institute is the producer of the world’s largest sex education series and publisher of a number of books for lovers. The brand’s critically acclaimed instructional programs, now available on VOD and DVD, are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators, and best-selling authors develop the erotic and informative series, featuring real couples.

“The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of all three lines,” the company said.   

Alexander Institute will be situated in booths 87 and 86 in the main hall of the ANME show. For more information, call (818) 508-1296, or email sales@alexvid.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Megan Abbatelli Joins Honey Play Box as North America Sales Manager

Honey Play Box has appointed Megan Abbatelli as its new North America sales manager.

Oxballs Expands 'Night Edition' Collection

Oxballs has expanded its Night Edition collection with 16 new pleasure products.

Eye of Love Expands 'Bloom' Line With New Massage Candles

Eye of Love has added pheromone massage candles to its Bloom collection.

Orion Debuts 'Sucking Masturbator' Stroker From You2Toys Line

Orion Wholesale has introduced the Sucking Masturbator with Dual Vibration stroker from its You2Toys line.

Honey Birdette Reports Doubling Global Sales on Valentine's Day

Australian lingerie brand Honey Birdette doubled its global sales on Valentine's Day compared to last year, according to company CEO Kim Kidd.

BeYourLover Debuts 'Adult Clock Alarm' Vibrator

Pleasure brand BeYourLover has introduced its Adult Clock Alarm vibrating suction toy.

Icon Debuts 'Buzzy Buddies' Mini Vibes

Icon Brands has introduced its new Buzzy Buddies line of mini vibes.

Kheper Releases New 'Think Like a Pervert' Party Game

Kheper Games has released the new "Think Like a Pervert" party game.

XBIZ Retreat Miami Set for May 12-16

XBIZ is pleased to announce that the summer edition of XBIZ Retreat will take place from May 12-16, returning to the picturesque Grand Miami Beach Hotel for the latest installment of the all-inclusive B2B retail event.

Honey Play Box Promotes Kevin Martinez to Latin America Sales Manager

Honey Play Box has appointed Kevin Martinez as its new Latin America sales manager.

Show More