Gamma to Oversee Operations of VividTV, Vivid.com

Gamma to Oversee Operations of VividTV, Vivid.com

LOS ANGELES — Gamma Broadcast Group will oversee day-to-day operations of VividTV and Vivid.com, according to a deal between the companies announced today.

“It’s the perfect time to combine VividTV’s worldwide success in developing the adult TV business with Gamma’s online and technology expertise,” said Steven Hirsch, founder and co-chairman of Vivid.

Hirsch said that he and Vivid co-chairman Bill Asher will be intimately involved in the “strategic partnership” and will continue to oversee Vivid Radio and licensing activities.

In its 30 years, Studio City, Calif.-based Vivid has assembled one of the world’s largest archive of adult films of any single studio, which remain best sellers online, on broadcast and in stores throughout the world.

Gamma, a Saint-Laurent, Quebec, multimedia company specializing in e-commerce, is grouped around two major axes — the contextual marketing and the websites of internet entertainment.

Gamma provides broadcast VOD and linear around the world, managed IT services, website hosting and networking services to the adult entertainment industry, as well as offering brand building, affiliate program, online marketing, content encoding, site design and maintenance, and server management services. 

“We are very excited to partner with Steven and Bill to take advantage of Vivid’s 35 years of history and strong industry foothold,” said Michael H. Klein, Gamma’s head of broadcasting and licensing.

“Combine that with all the award-winning content that Gamma Films produces, along with all the top brands for which we have exclusive worldwide broadcasting rights, and you have one of the stronger products to bring to the marketplace.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Show More