Greg Lansky Profiled in Rolling Stone

Greg Lansky Profiled in Rolling Stone

STUDIO CITY, Calif. — Greg Lansky — visionary chief creative officer of the Vixen, Tushy, Blacked and Blacked Raw brands and perhaps one of the adult’s industry’s top success stories in the past several years — was featured in a just-published Rolling Stone interview.

The article, titled “Versace, Champagne and Gold: Meet the Director Turning Porn Into High Art,” takes a look back at Lansky's 10-year career in the industry, from the very beginning when he was 21 and had “no money, zero experience and no idea how to hold a video camera” to where he is today — turning porn into high art and earning accolades for the work.

“Lansky spent a year honing his chops as a director for New Sensations before landing a job at the Miami-based porn website Reality Kings,” the Rolling Stone article said of Lansky, now 35.

“To him, the company may as well have been ‘the Harvard business school of the adult industry.’ It gave him the foundation to form his own company, having worked his way to one of the top creative positions there.

In the Rolling Stone piece, Lansky goes on to discuss that he was exposed to an environment, back in the day, where there was very little competition and piracy in the porn world. “It was insane,” he said. “They were printing money."

But Lansky said the "golden age of adult entertainment," as he described it, was short lived, and that many studios were going for the cheap as tube sites got off the ground.

Lansky, as an entrepreneur starting up his own adult studio, decided to go the opposing way with his business plan.

"I'm coming in and I'm like, 'I want to do the opposite. I want to create a quality that's so superior, and attend to all these little details for customers," he told Rolling Stone.

“Lansky's business plan relied on the premise that customers were still willing to pay for quality content through subscriptions, rather than pirate the cheap stuff for free,” Rolling Stone wrote. Investors brushed it off as overly idealistic, if not laughable. Lansky's friends and colleagues told him he was crazy, that there was no money left in Internet porn.”

The Rolling Stone piece went on to speak of his taste-making ideas he pairs up with his studios, like the Vixen Angel, which has helped push the Vixen brand to get noticed — “not just as a porn company, but as a lifestyle brand with mainstream appeal.”

“The artists are porn stars, of course, but Lansky sees their roles as more than that. His Vixen Angel photo shoots, which he's compiled into a glossy coffee table book in his office and hopes to someday mount in an art gallery, have reimagined porn stars as action heroes, movie stars and athletes, complete with sports cars, helicopters and guns,” the Rolling Stone article said. “The shoots aren't cheap, with some costing more than $30,000.

“To Lansky, the Vixen Angel shoots are an investment in a more long-term goal that's harder to define: Changing the culture's perception of porn.”

And that perception might be swayed by "the gold, the lifestyle, the nice car, the Versace, all that shit, the nice watch, it's kind of like, that's how you hook people," he told Rolling Stone.

Check out the Rolling Stone article here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Show More