TrafficStars Unveils Major ROI Tracking Update

TrafficStars Unveils Major ROI Tracking Update

LIMASSOL, Cyprus — TrafficStars has unveiled a major update to the ad network’s self-serve platform, allowing advertisers to track revenue and ROI in real time as well as to view hourly statistics.

According to the company, these features are available to all advertisers and represent a significant change in how users are able to manage and optimize their campaigns, with all data now centralized within the TrafficStars platform.

The addition of earnings and ROI columns to the dashboard enable those who implement S2S tracking to see the results of all optimization efforts without leaving the TrafficStars platform. The system will calculate the data based on standard or dynamic payout values set by the advertiser and will show how much money has been made per campaign and what the resulting ROI is of that campaign. In addition to this, users are able to see earnings and ROI data in the statistics for each campaign, and can even split these results by ad spot, country, creative, site, device, OS, browser, language and carrier.

The ROI column will provide advertisers with a quick overview of how much return on investment was achieved by taking into account their spending vs. the earnings transmitted by the postback parameter. All of these figures will appear in real-time, which means clients will always have up to date stats at their fingertips. Moreover, users are now able to generate hourly campaign reports including impressions, clicks and conversions through the Custom Stats tool for more granular campaign optimization.

“The speed at which we are able to implement and release such a massive update to our platform is a great example of how we much we value our advertisers’ feedback and ensure we act quickly on it,” said TrafficStars’ Managing Director Peter Rabenseifner, noting that other important updates are coming soon. “This update is especially significant as it allows advertisers to track revenues for their campaigns directly within the platform, negating the need to pay for third party tracking tools, which are now unnecessary with TrafficStars. Especially with popunder campaigns, this will be a relief for many of our clients.”

Rabenseifner says both features are already live in the TrafficStars platform and are offered for free for all advertisers.

For more information, email advertising@trafficstars.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More