Liberator Enters Asian Market

Liberator Enters Asian Market

ATLANTA — Luvu Brands today announced an exclusive agreement with South Korea-based distributor MSJL to offer Liberator-branded products in Asia.

“The demand for quality sex products is growing in Asia and we’re excited to be part of this transition,” said Brett Richardson, Luvu Brands' international sales manager. “This exclusive distribution agreement will definitely raise the profile of Liberator branded products within the region.”

According to a rep, MSJL is an internationally known manufacturer and distributor of intimate pleasure products. The company was established in 2003 and now operates a wide network of wholesale distribution channels as well as retail businesses in South Korea.

“We value our relationship with Luvu Brands,” said a representative for MSJL. “Our company is one of the leaders in marketing intimate adult pleasure products in South Korea. We look forward to developing a community of loyal and enthusiastic customers who will appreciate the Liberator products.” 

MSLJ will serve as the Luvu Brands’ primary wholesale representative with plans to distribute and market a number of core Liberator sexual positioning products and erotic bedroom accessories in South Korea, which includes the best-selling Wedge/Ramp Combo, tantric sex chairs and loungers, and the brand’s popular series of sex toy mounts.

“It is a pleasure working alongside our South Korean distributor MSLJ, and we are looking forward to a very successful venture,” Richardson said. The company also states that MSLJ will be providing additional marketing support for Liberator. 

The rep added, “Liberator Bedroom Adventure Gear is now selling their products internationally throughout Canada, Europe, China and Australia and has plans on expanding the brand into other countries including Japan, Taiwan, the Philippines and Indonesia.” 

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils 6 New Outfits From 'Noir Handmade' Line

Orion Wholesale has introduced six new dresses from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Show More