Forward Approach Marketing Taps Josh Ortiz for Executive Position

Forward Approach Marketing Taps Josh Ortiz for Executive Position

LOS ANGELES — Forward Approach Marketing, formerly known as FineAss Marketing (FAM), has announced its hiring of industry veteran Josh Ortiz.

According to the company, Ortiz’s position is broad and covers all aspects of marketing, client, public and media relations.

“We’re pleased to have Josh join the team and add his knowledge and experience to the FAM conglomerate,” said Forward Approach Marketing CEO Adella Curry. “We have been working with Josh in a freelance capacity since July and the entire team has come to rely on him. He brings excellent communication and relationship skills to the table, takes great pride in his work, and is a team player.”

With five years in the adult industry and 10-plus years in corporate business-to-business sales, Ortiz brings a broad spectrum of experience that ranges from promoting small boutique level brands to some of the largest in the industry. Ortiz comes to FAM from Eldorado Trading Company where he was instrumental in sales and education.

“I am honored to be part of FAM,” said Ortiz. “My love for our industry, the amazing humans that comprise it, and my commitment to integrity driven results were compelling forces in my desire to find a position within an organization where I could still have a positive impact. FAM encompasses all of this and more than I could have ever expected.”

Ortiz’s arrival coincides with Forward Approach Marketing’s growth in the health and wellness space.

For more information, e-mail info@forwardapproachmarketing.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nu Sensuelle Unveils 'Velvet Touch' Liquid Silicone

Nu Sensuelle has debuted its new Velvet Touch liquid silicone formulation in three new pleasure products.

Biird Debuts 'Gii Glow' Vibrator

Biird has introduced its Gii Glow vibrator.

Bed Nerdz Taps Natasha Silverman as In-House Sex Expert

Bed Nerdz has hired Natasha Silverman as its new resident sex and relationships expert.

Orion Debuts 'Man Wand' From Rebel Line

Orion Wholesale has debuted the Man Wand with Vibration and Moving Wings from its Rebel collection.

Monster Cocks Relaunches Site

Pleasure brand Monster Cocks has relaunched its website.

Sportsheets Releases New Training Video for 'Ex's & Oh's' Line

Sportsheets has released its latest training video, titled "Ex's & Oh's Product Training," hosted by Brand Ambassador Rin Musick.

Nobü Introduces 3 Wand Massagers

Nobü is expanding its Essentials collection with three new mini wand massagers.

Svakom Debuts 'Echo 2' Finger Vibe

Svakom has introduced its Echo 2 finger vibrator.

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

Show More