Carol Queen, founder and director of CSC, said this is the sixth annual Masturbate-a-Thon in which participants raise money by enlisting sponsors to donate sums of money for every minute each participant spends masturbating and for each orgasm reached.
Good Vibrations founded National Masturbation Month in 1995, a year after then-Surgeon General Joycelyn Elders was fired for stating that masturbation "is perhaps something that should be taught." The sex-positive adult retailer hopes the event will raise awareness and help eliminate the taboo that masturbation holds in American culture.
Doors open at 4 p.m. for regular participants and 2 p.m. for those with the goal of setting this year's time/orgasm records. The event will be held at 415 Jessie St. and will last until midnight.
Live feeds of the Masturbate-a-Thon can be viewed online via RedHandedPorn.com.
More information can be found at Masturbate-a-Thon.com.