eXtreme Restraints Breaks Product Record

HUNTINGTON BEACH, Calif. — Online adult retailer eXtreme Restraints announced it has broken its record for new product releases, having released 50 new items in 30 days.

Marques, eXtreme Restraint's online marketing representative, told XBIZ that he regularly keeps count the number of new product photos and descriptions he writes each week, and at the beginning of last month noticed his list was growing exponentially.

eXtreme Restraints President Ari Suss said that, though his company specializes in fetish and BDSM gear, the influx of new items was split equally between fetish and regular sex products. Among the top sellers are giant-sized dildos and anal plugs.

Suss said his company has grown fast since it launched in 1999 and that knowing the need for new and fresh items keeps him and his buyer on their toes, looking out for new ideas and new products.

"We look at current sex toy trends and either buy from the manufacturer or create our own version," Suss said, who is a self-proclaimed fetish enthusiast.

Suss said eXtreme Restraints also takes customer requests into consideration when scanning the adult market for new, must-have products and certainly went into overdrive this past month.

"Fifty new items in about 30 days," Suss said. "That's almost two toys a day."

Suss said Marques has done a great job keeping up with the flow.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eldorado to Host Bonus 'Virtual Elevation' Webinar With Nu Sensuelle

Eldorado Trading will host a second, "bonus" September "Virtual Elevation" live private webinar for retailers with Nu Sensuelle Director of Sales Conde Aumann on Sept. 24 at 10 a.m. PDT.

Magic Silk, Maia Partner for RC Panty Vibe

Magic Silk's Exposed line has partnered with Maia Novelties to release the Date Night Remote Control Panty Vibe.

Fort Troff Launches 'Toy' Blog Magazine

Fort Troff has debuted a new blog-style magazine, Toy, with real-life husbands Beau and Nick Butler as the premiere-issue cover models.

Honey's Place Now Distributing Xgen's 'Lapdance Lingerie' Line

Honey’s Place is now distributing Lapdance Lingerie, manufactured by Xgen Products.

Doc Johnson Unveils Bundles

Doc Johnson has introduced Bundles — groupings of the company's various product lines.

Zestra Arousal Oils Taps Zaawaadi for Brand Ambassador

Zestra Arousal Oils has named Kenyan star Zaawaadi its newest brand ambassador.

Magic Silk Debuts 'Evermore' Lingerie Collection

Magic Silk has introduced its new Evermore collection of lingerie from its Exposed line.

Lewis Broadnax Named Adam & Eve President

Lewis Broadnax has been tapped to serve as the new president of PHE, Inc., the parent company of Adam & Eve.

Dame Debuts Updated Vibrators

Dame has introduced updated versions of three of its vibrators.

Show More