LONDON — Lovehoney’s trade sales executive Ilona Laboviciute has returned from a trip to China, and reports a successful exhibition at the Shanghai Adult Expo.
Lovehoney showcased items from its “Fifty Shades Darker” — The Official Pleasure Collection and tokidoki x Lovehoney Pleasure Collection. The brand reports the handpainted tokidoki x Lovehoney unicorn wand was a standout item.
Laboviciute was joined by Johan from Lovehoney China. Lovehoney co-founder Neal Slateford, product and innovation director Bonny Hall and quality and technical manager Paul Jaques also coincided supplier meetings and visits with attending the show.
“We had so many compliments from people who had heard of the success of Lovehoney and had awareness of our products,” Laboviciute said. “It was a great trip and we spoke to people from all over Aisa: not only China but South Korea, Singapore, Malaysia, Japan and Hong Kong. We are really looking forward to growing the Lovehoney brand further in Asia as it is an exciting region to work in.”
For more information, visit LovehoneyTrade.com or email enquiries@lovehoneytrade.com.