Magnus Sullivan Tackles Stigma of Masturbation in Book

Magnus Sullivan Tackles Stigma of Masturbation in Book

SAN FRANCISCO — Magnus Sullivan, editor of BetterThanTheHand.com and co-owner of ManShop.com, has released a new book on the social stigma of male masturbation — “Better Than the Hand: How Masturbation Is the Key to Better Sex & Healthier Living.”

In the book, Sullivan sets out to offer fresh dialogue intended to shift the way society thinks about male masturbation.

Sullivan, in his intro, wrote that he could never imagined he would write about masturbation, let alone masturbation with sex toys or how masturbation with toys could be a catalyst for change.

“If my mother could only see me now,” Sullivan wrote. “When I tell people that I’m writing about male masturbation with toys, they often pause, as if to say, ‘seriously?’ And then they smile and laugh.

“For a topic that’s generally dismissed as too trivial for serious consideration, it’s easy to forget that the mere mention of masturbation as a healthy practice abruptly ended the career of a recent surgeon general.”

Sullivan noted that “Better Than the Hand” discusses how men, straight and gay, can achieve multiple orgasms, remain hard between orgasms, recover quickly between orgasms, become a more patient and creative lover and master techniques for anal sex

In the book, Sullivan addresses three issues in the book associated with masturbation and toys:

  • Why something so simple is little-understood and difficult to discuss;
  • Specific masturbation tips and techniques that enhance solo sex and change lives; and,
  • How to extend this practice to create healthy relationships with ourselves and others.

Some of the chapters in the book are titled, “Shame and Fear Block Imagination, Pleasure and Personal Growth,” “Why Are Some Women Threatened by Male Masturbation?” and “Is Masturbation the Key to World Peace?”

Sullivan has been at the forefront of adult entertainment and related distribution for more than 20 years. In 1993, Sullivan founded eLine, which provides services for GameLink. One of his first clients was adult toy retailer Good Vibrations

Sullivan later created two acclaimed movies about open marriages and their challenges and opportunities — “An Open Invitation” and “Marriage 2.0.”

Last year, Sullivan launched ManShop.com, a seller of sex toys for men, and started publishing BetterThanTheHand.com, a blog that gives visitors reviews of the latest sex toys and sexuality products in the context of a frank discussion about the overall benefits of sexuality products.  

“Better Than the Hand: How Masturbation Is the Key to Better Sex & Healthier Living” is available in hardcover book or via Kindle at ManShop.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More