Grooby's Kristel Penn Launches Ikigai Marketing and PR

Grooby's Kristel Penn Launches Ikigai Marketing and PR

LOS ANGELES — Kristel Penn, Grooby’s longtime marketing and editorial director, has announced the launch of her new company, Ikigai Marketing and PR.

“I’ve been working with Grooby for nearly a decade, and I’ve always shared my knowledge and resources with any performer who has asked me for advice,” Penn said. “In recent years I’ve had performers ask me to guide them in their careers in a more official capacity, and I thought this would be the most helpful format.

“The term ‘ikigai’ is a Japanese concept meaning ‘reason for being,’” she said. “I firmly believe that success is the most substantial and sustainable when it aligns with a person’s personal and professional 'ikigai.'”

Penn said that Ikigai Marketing and PR offers a wide variety of services, but a unique feature is a bundled consultation that includes a 30-minute life coaching session with a sex-positive licensed therapist (LMFT) who works extensively with the LGBTQ community followed up with a one-hour business consultation with Penn.

Penn also offers business consultations, copywriting and editing, brand building and other marketing services on a case-by-case basis.

Penn added, “I don’t believe in a one-size-fits-all kind of blueprint for success. For this reason, I’m very excited to offer business consultations bundled with a life coaching session. In my experience, it’s helped clients to further clarify their professional and personal goals so we can create a strategy tailored to them.”

Penn is on the board of directors for TAIF (Trans Adult Industry Foundation) and has presented educational workshops around the country to help destigmatize the adult industry and the consumption of porn.

Most recently, Penn was awarded the 2017 XBIZ Exec Award for Brand Ambassador of the Year.

For more information, visit IkigaiMarketing.com or contact Penn directly at kristelpenn@ikigaimarketing.com

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ASGMax Debuts 'Roleplay' AI Chat Feature

Alpha Studio Group (ASG) has introduced the ASGmax Roleplay AI chat feature.

Linda Lan Performs 1st Anal, Headlines Jonni Darkko's 2nd 'POV Anal Sluts'

Linda Lan performs her first anal scene and toplines director Jonni Darkko’s sequel to “POV Anal Sluts,” from Evil Angel.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

XBIZ Miami's Host Hotel Sold Out, General Registration Now Open

Guest rooms at XBIZ Miami’s exclusive conference venue, Nautilus Sonesta Miami Beach hotel in South Beach, are now completely sold out.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Leana Lovings, Aria Banks Front Latest From Reality Kings

Leana Lovings and Aria Banks star in the latest release from Reality Kings, titled "Synchronized Scissoring."

Penthouse Names Lennon Elizabeth April's 'Pet of the Month'

Penthouse Magazine has named model Lennon Elizabeth as Pet of the Month for April.

Bella Spark, Kelly Collins Star in Finale of VMG Cross-Site Feature 'Bang and Burn'

Bella Spark and Kelly Collins star with Vixen Media Group exclusive Jason Luv in the final installment of the cross-site spy feature "Bang and Burn."

Show More