Sweden, Denmark Top List of Most Sex Toy Online Searches, Report Says

Sweden, Denmark Top List of Most Sex Toy Online Searches, Report Says

ENGLAND — New research into the online habits of European shoppers has shown that the Danish search for sex toys more often than any other country — 118 times per 1,000 internet users per year — followed closely by Sweden, the U.K., the Netherlands and Russia.

The research was conducted by Europe’s biggest mobile voucher app, vouchercloud, using a sample of 18 of Lovehoney’s best-selling and most popular products and product ranges to reveal just how often each country’s internet users searched for the products online.

One hundred and eighteen of the sex toy searches are seen for every 1,000 internet users each year in Denmark — more than one search for every 10 residents — with Sweden (115), the U.K. (96), the Netherlands (88) and Russia (87) rounding out the European top five.

Bottoming the list is Azerbaijan, with 10 sex toy searches per 1,000 people. Albania (15), Andorra (15), Liechtenstein (21) and Georgia (25) round out the bottom five.

France, a country notorious for love, reached 12th in the European listings with 74 annual searches, while Germany (65) came in at the 18th  spot.

The U.S. came in at 104.

Chris Johnson, head of operations at Vouchercloud, commented, “A somewhat unique dataset has revealed some truly interesting findings around European love-making. We’re a little surprised that the UK has offered an extremely strong showing, particularly with such reserved English stereotypes.

“However, the Nordic nations have definitely put the rest of Europe to shame. There’s more than one way to deal with the cold, after all!”

Vouchercloud’s research also revealed the most ‘experimental’’ countries, based on their likelihood to stray away from more vanilla “dildo” searches.

Despite a 15th place finish in the sex toy league table, the Greeks show a flair for the adventurous — 17 percent of their total searches were dildo-specific. Ukraine (20 percent), Armenia (22 percent), Russia (23 percent) and Lithuania (23 percent) completed the top five, with the U.K. managing seventh place with 24 percent of its searches for dildo-specific keywords.

Slovenia, the Czech Republic, Montenegro, Slovakia and Poland made up the most vanilla countries, with dildo-focused searches exceeding 46 percent of the total.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Show More