ATLANTA — Sexual wellness brand Liberator has landed an exclusive partnership with Pune, India-based romantic, intimate and personal product brand Bliss Basket to begin offering Liberator in India.
According to EconomicTimes.com, Liberator will start shipping its range of adult furniture by mid-January.
Liberator offers a range of sex furniture, positioning systems, pleasure objects and sensual and intimate accessories. Liberator products have appeared in movies like “Meet the Fockers” and “Burn After Reading,” and television shows like “The Real Housewives of Atlanta” and “Dr. Oz.”
“Liberator gear fuses functional design with the highest quality materials, and in turn, can transform an ordinary bedroom into a sensual and erotic environment,” Liberator CEO Louis Friedman said. “The products employ angles, elevations, curves, textures and motion to help people, including those with back injuries and other medical conditions, find comfortable ways to connect.
“Not to be confused with sex toys, Liberator is as easy to adjust to as a simple pillow but can inspire any couple to broaden their lovemaking frequency and experience new heights of performance only limited by their imagination,“ Friedman added
Calling sexual wellness a growing worldwide movement, Friedman says, “Many of the major retailers, pharmacies and on-line retailers have begun to embrace this movement, especially over the last two to three years. Consumer demand for sexual health and wellness products is growing rapidly in India. We are already a market leader in the USA, China and Europe with our patented products and we plan to create a positive impact on the Indian market too.“
Bliss Basket reports that its customers range between 21 years and 60 years with the highest demand from cities like Delhi, Mumbai, Bangalore, Hyderabad and Kolkata.