TrafficForce Introduces 'First Impression' Bidding for Advertisers

TrafficForce Introduces 'First Impression' Bidding for Advertisers

LOS ANGELES — TrafficForce said today that its entire platform now allows media buyers to bid specifically on “first impressions.”

“It’s a simple concept which is why it made a lot of sense for us to ad and why it is already being used so extensively by our clients,” TrafficForce’s Ross said. “Let’s say you visit your favorite site twice in a day. We already offer frequency capping so our clients could always limit how often an ad was displayed to you, but now with first impression bidding they can also guarantee that their ad is the first one you see when you arrive on the site.”

Ross said that users, after logging into their account, can begin bidding immediately on the first ad load any visitor will see without any chance of the same consumer seeing another ad from a user’s brand within a 24-hour window.

“That makes your ad the first one a potential customer sees and gives your product the best possible chance of making a great first impression,” he said.

As always, Ross said, TrafficForce provides a point-and-click backend that simplifies the entire bidding process and choosing to bid on first impressions only takes a couple clicks with any campaign that are started or amended.

“A lot of people like this method of purchasing as opposed to buying on a one-display in 24 hours basis,” Ross said.

“With the added ability to target only first impressions, you are showing your ad first to the unique users instead of perhaps coming along several pages into their visit when they have already seen and declined several other ads previous to yours,” Ross said.

“It’s about getting your ads in front of the most likely people to convert rather than showing your ads to the people who remain after having not been converted by anyone else. It also allows you to precede ads by competitors and to establish your product as the primary choice for consumers within your niche,” he said.

To get started with the new feature go to TrafficForce.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wyoming Governor Signs Age Verification Law

Wyoming Governor Mark Gordon signed the state's new age verification bill into law yesterday.

2025 XMAs Awards Show Now Streaming

The 2025 XMAs awards ceremony, presented by Fansly and held Jan. 19 at the historic Hollywood Palladium, is now available for streaming on the XMA website.

Florida Bill Would Auto-Filter Porn for All Users, Not Just Minors

Florida lawmakers have introduced legislation to require manufacturers to equip tablets and smartphones with a filter that would prevent all users from accessing material deemed harmful to minors, to be automatically enabled on devices activated in that state.

TeamSkeet, MYLF Launch New Website 'Pervz'

Sister studios TeamSkeet and MYLF have launched a new website, Pervz.com.

AEBN Publishes Popular Searches for January, February

AEBN has announced the top search terms for January and February from its straight and gay theaters in all 50 states and the District of Columbia.

Porn Fidelity Signs Exclusive Partnership Deal With NMG Management

Adult studio Porn Fidelity has signed an exclusive partnership deal with brand management firm NMG Management.

Nigeria to Ban All Porn Websites, Penalize Non-Compliant ISPs

Nigeria's House of Representatives on Tuesday directed its telecom regulator, the Nigerian Communications Commission (NCC), to immediately block all porn websites across the country and to enforce that ban.

FSC Launches Action Modal for Adult Sites to Fight AV Laws

Free Speech Coalition (FSC) has launched its new action modal web script for adult websites to help combat state age verification legislation.

SkyPrivate Announces New Communications Options

SkyPrivate has announced new communications options as alternatives to Skype, which Microsoft is retiring in May.

Cruel Reell Joins Pineapple Support as Supporter-Level Sponsor

Cruel Reell has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More