Doxy's Former 'Skittle' Rebranded as 'The Don'

TRURO, U.K. — The Don by Doxy is now available. The Cornwall, U.K.-based company described their massager, which can be used for anal stimulation, as “a reincarnation of Doxy's 2015 release Skittle.”

“The pink and white window box is gone in favor of completely enclosed, sophisticated black packaging,” a spokesperson for the U.K.-based Doxy said. “The toy may remain unchanged, but the look, feel and consumer message for The Don couldn't be more different. Doxy are hoping to carve a niche in the anal vibrator market.”

According to Doxy, a key factor in their decision to rebrand Skittle as The Don came about when, earlier this year, “confectionery kingpins Wrigley challenged Doxy's application for an American trademark.” 

With The Don, Doxy said, they are stressing its possibilities as an anal stimulator.

William Garland, co-owner of Doxy, said, "We initially marketed Skittle for all-over stimulation — a powerful all-purpose massager that can pleasure both internal and external erogenous zones. In the weeks following sale, the reviews started to roll in — and it became clear that the Doxy Skittle was being favored for anal play. It became a bit of an underground whisper: whenever someone mentioned they were getting a Skittle, the advice was 'put it in your bum.’”

Garland said, "We've learned a lot from reviewers in terms of what The Don can do for people's sex lives. We've listened to what they've had to say and geared our marketing around the practicalities of the toy. We've presented the abilities of The Don as an anal toy on the new packaging and in our new marketing material, and we're keen to help retailers in making the transition to The Don as an anal toy."

A range of support material, Doxy said, is available to online retailers, including images of the product and packaging, example descriptions and advice on use. In-store retailers, according to Doxy, “will benefit from the improved packaging, which includes full product specs, product selling points and advice on how it can be used.”

For more information on Doxy, visit their official website or follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More